The BBC Proms is a classical music festival held every summer at the Royal Albert Hall in London.  Its aim: to bring the best in classical music to the widest possible audience.

The identity captures the essence of classical music through the visualization of conductor's wave patterns. The design features a series of intertwined, colorful waves that flow together, evoking the movement and energy of a conductor's baton. The use of bold colors and fluid lines creates a dynamic and modern interpretation of classical music, while also paying homage to the rich history and tradition of the Royal Albert Hall and BBC Proms. This design successfully captures the passion and excitement of classical music and is sure to resonate with music lovers of all ages.

In collaboration with designer, Ellie Stanton.