T[h]om[as] Heath is a London-based graphic designer who is passionate about understanding how designers can influence the dissemination of information to shape public understanding of specific topics.

As a graphic designer, Tom sees himself as a mediator between the content and the audience. He believes that his role is not only to create visually compelling designs, but also to ensure that the message is communicated effectively and accurately.  

"Just remember, my accounts of actions I’ve experienced are the fourth generation of communication. First, it happened; second, I conceived what happened; third, I reproduced what I conceived; and fourth, you will conceive what I have reproduced." – Chuck Berry 

“Graphic Design is based upon actions and experiences. Graphic Design is a mediated discipline, a discipline of indirect exchange, whose focus is, in multiple ways, on ephemeral communication...

...Its requirements are: a thirst for knowledge coupled with doubt, initiative and experience, fervour and empathy. Graphic Design is a cultural technique for the knowledge-based society, and for capitalism. To think about Graphic Design is to think about a living cultural technique...

...The old ritual: Stand back, look, approach again, grasp, feel, hesitate, then sudden activity and then another long pause …” Excerpt from: Wim Wenders, “Notebook on Cities and Clothes.”

“...The attitude of a graphic designer is shown by personal engagement with the phenomena of language, dialogue, and translation, and in the ability to engage in exchanges concerning these phenomena...

...his or her praxis oscillates between the parameters of participation, collaboration, interpretation, ordering, profiling, evaluating, renewing, showing, seducing, and serving.”

ingooffermanns.com/en”