An identity created for a pilates studio and pilates instructor Issy Forrester.  I developed an identity which brought Issy’s vision into life. Issy wanted the brand to fit within the sporting community but also have an essence of homeware, lifestyle and organic, natural flair.

The identity is built around a simple mark which visualises the meditative practice of stacking stones, alongside a basic visualisation of the flexibility of the human vertebrae.

The text based logo mark is modular, allowing the text itself to adapt and be pulled apart to fit any format it sits within.